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25 September 2010, 01:00 p.m. | Tradition and Innovation Combine in Catwalk Show

A fusion of traditional materials and modern style was the theme that ran through many of the collections coming down the runway, during the Hub of African Fashion Week catwalk show.

The show, which took place Friday night, 24 September in Addis Ababa, Ethiopia,  featured African designers from Ethiopia, Congo, Kenya and Somalia. Under the banner "Uniting the Industry for Sustainable Development Through Fashion", organizers said they wanted to respond to the growing need in society to focus on sustainable development and growth. To do this, the event has brought in designers from across the continent to showcase their fashion, as well as industry insiders who could encourage and mentor up-and coming designers.

One such example of the blending of the traditional and the modern was the Mela line. Ethiopian designer Hirut Gougsa presented outfits that either used traditional materials, such as hand woven local cotton, in ultra modern deisigns ...


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